March 27, 2025

Company presence on social media

Social media is crucial for increasing brand awareness and communicating directly with the target group. It provides valuable marketing opportunities and strengthens trust.

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Latest blog articles

The latest trends in marketing & sales

Marketing

Sales psychology: The principle of scarcity and its effect on purchasing decisions

The principle of scarcity plays a decisive role in sales psychology. It uses the human fear of missing out on something to persuade customers to make a quick purchase decision.
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Sales

CRM in field service

Working in the field for sales is a demanding task, but it can also be very profitable. Field service visits build trust with the customer and ensure intensive loyalty. In a B2B environment, personal contacts are irreplaceable. Modern CRM systems can support sales staff with this demanding task.
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Marketing

How to reach your target audience

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Marketing

Waterfall method in project management: definition, phases, advantages & disadvantages

The waterfall method is a classic project management model with a linear, step-by-step structure. It is particularly suitable for projects with clear requirements and fixed processes, but offers little flexibility.
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Marketing

Customer Lifetime Value (CLV): Meaning, Calculation & Strategies

Customer Lifetime Value (CLV) is a key figure in marketing that measures the total financial value of a customer over the entire business relationship. Companies use CLV to use their resources efficiently and to operate profitably in the long term.
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Marketing

Company presence on social media

Social media is crucial for increasing brand awareness and communicating directly with the target group. It provides valuable marketing opportunities and strengthens trust.
Read more...
Sales

How to increase your turnover

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Sales

What should a good CRM software be able to do?

In today's competitive business landscape, managing customer relationships effectively is more crucial than ever. This is where a good CRM-System comes into play. But what exactly should a good CRM software be able to do? Let's dive in and explore the essential features and functionalities.
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Sales

Cross-Departmental Communication: The Key to Unlocking CRM Potential

In today's fast-paced business environment, effective communication across departments is more crucial than ever. This is especially true when it comes to leveraging your **CRM-System** to its fullest potential. Let's dive into how cross-departmental communication can help in getting new customers, increasing revenue, and enhancing customer relationship management.
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Sales

Task Management: The Unsung Hero of CRM Systems

Task management is a critical component of any **CRM-System**, yet it often flies under the radar. It's not as glamorous as sales forecasting or customer analytics, but it's the backbone that keeps sales teams organized, productive, and focused on **getting new customers** and increasing revenue.
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