The principle of scarcity plays a decisive role in sales psychology. It uses the human fear of missing out on something to persuade customers to make a quick purchase decision.
The waterfall method is a classic project management model with a linear, step-by-step structure. It is particularly suitable for projects with clear requirements and fixed processes, but offers little flexibility.
Customer Lifetime Value (CLV) is a key figure in marketing that measures the total financial value of a customer over the entire business relationship. Companies use CLV to use their resources efficiently and to operate profitably in the long term.
Markdown is a simple tool that helps sales and marketing teams make their communications more efficient and structured. In this post, we'll show you how you can use Markdown for emails, social media, and documents to optimize your processes.
In 2025, artificial intelligence and automation will transform sales. These technologies optimize customer contact, sales processes and sales. Companies that invest early benefit from increased efficiency and a more precise approach to customers.
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