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The principle of scarcity plays a decisive role in sales psychology. It uses the human fear of missing out on something to persuade customers to make a quick purchase decision.

The waterfall method is a classic project management model with a linear, step-by-step structure. It is particularly suitable for projects with clear requirements and fixed processes, but offers little flexibility.

Customer Lifetime Value (CLV) is a key figure in marketing that measures the total financial value of a customer over the entire business relationship. Companies use CLV to use their resources efficiently and to operate profitably in the long term.

In the world of sales and customer relationship management (CRM), the term lead is frequently used but often misunderstood. This article aims to clarify what a lead is, why it's important, and how a **CRM-System** can help manage and nurture leads to **increase revenue**.

In the dynamic world of business-to-business (B2B) sales, building and maintaining strong relationships with clients is paramount. This is where a **CRM-System** comes into play. CRM, or Customer Relationship Management, is not just a software, it's a strategy that helps businesses understand their customers better, streamline processes, and ultimately, **increase revenue**.